On February 17, 2010, Defense Secretary Robert Gates approved in a memo to Central Command head David Petraeus the rebranding of the American mission in Iraq. He stressed that “Operation Iraqi Freedom,” the US Military’s name for the 2003 invasion and seven-year occupation of that country, “has ended and our forces are operating under a new mission.” Six months later, on August 19, the last American ‘combat’ brigades crossed the Iraqi border into Kuwait, and twelve days after that—over seven years after President Bush made a similar announcement—President Obama announced “the end of our combat mission in Iraq.”